Buying contact lenses used to mean visiting a high-street optician, placing an order and waiting for your lenses to arrive. Today, UK shoppers have another option: ordering their lenses, glasses and eye-care essentials online.
Feel Good Contacts is one of the UK’s established online eyewear retailers, offering contact lenses, prescription glasses, sunglasses, contact lens solutions and eye-care products. The company says it can offer contact lenses at prices up to 50% lower than high-street opticians, alongside a Price Match Guarantee.
But is ordering from Feel Good Contacts actually better than buying from a traditional high-street optician?
The answer depends on what matters most to you — price, convenience, delivery, product choice or in-person service.
Feel Good Contacts vs High Street Opticians: Quick Comparison
| Feature | Feel Good Contacts | High Street Optician |
| Online ordering | ✅ Yes | Usually available |
| Contact lenses | ✅ Wide selection | ✅ Available |
| Designer glasses | ✅ Yes | ✅ Yes |
| Sunglasses | ✅ Yes | ✅ Yes |
| Price comparison | ✅ Price Match Guarantee | Varies |
| Home delivery | ✅ Yes | Varies |
| Click & Collect | ✅ Available in London | Usually available |
| International lens brands | ✅ Wide selection | Varies |
| Physical eye-care service | Online-focused | ✅ In-store |
| Best for | Convenience & online value | In-person service |
What Is Feel Good Contacts?
Feel Good Contacts is a UK online retailer specialising in contact lenses, glasses, sunglasses and eye-care products.
The company was founded in 2008 by qualified optometrists and says it stocks 98% of all lenses. Its range includes daily, monthly, two-weekly, toric, multifocal and coloured contact lenses.
It also sells prescription glasses and sunglasses from brands including Ray-Ban, Oakley, Calvin Klein and other well-known eyewear brands.
One of its biggest selling points is convenience. Instead of visiting a shop every time you need to reorder, you can order your usual lenses online and have them delivered to your home.
Feel Good Contacts vs High Street: Price
For many shoppers, price is the biggest reason to compare online retailers with high-street opticians.
Feel Good Contacts says customers can save up to 50% on contact lenses compared with high-street prices. It also offers a Price Match Guarantee on eligible contact lenses.
The actual saving will depend on the lens brand, pack size and current promotion, so it’s still worth comparing the exact product you’re buying.
For example, the site currently lists products from brands including Acuvue, Dailies, Biofinity, Air Optix, FreshLook and comfi.
Winner: Feel Good Contacts
If your main priority is finding competitive online prices, Feel Good Contacts is worth checking before paying the standard high-street price.
Feel Good Contacts vs High Street: Product Choice
Another major difference is the amount of choice available online.
Feel Good Contacts categorises lenses by wear type, including:
- Daily lenses
- Monthly lenses
- Two-weekly lenses
- Extended-wear lenses
- Toric lenses
- Multifocal lenses
- Coloured lenses
It also lists products from numerous major manufacturers and brands.
This can make online shopping particularly useful if you already know your prescription and the exact lens you need.
However, shoppers should not choose contact lenses based solely on price or appearance. Your lenses should be suitable for your prescription and recommended by an appropriately qualified eye-care professional.
Winner: Feel Good Contacts for online selection
Feel Good Contacts vs High Street: Convenience
This is where online ordering can make a noticeable difference.
Instead of travelling to an optician or waiting for a store to prepare your order, you can order your lenses online from home.
Feel Good Contacts offers next-day delivery for qualifying orders placed before its stated cut-off time. It also provides free Click & Collect from its London pickup location.
For regular lens wearers, this can be particularly convenient.
There’s also an Auto-Replenish option that provides 5% off eligible orders, helping regular customers automate repeat purchases.
Winner: Feel Good Contacts
Feel Good Contacts vs High Street: Glasses
Feel Good Contacts isn’t limited to contact lenses.
Its prescription glasses collection includes affordable own-brand options as well as designer frames. Current listings include brands such as Ray-Ban, Oakley, Calvin Klein and Polaroid.
The retailer also offers different frame shapes, including aviator, round, square, rectangle and wayfarer styles.
For shoppers who already know their prescription and want to browse frames online, this gives them another reason to use the platform.
Winner: Depends on preference
Online shopping offers convenience and choice, while a high-street optician has the advantage of allowing you to physically try frames before purchasing.
Feel Good Contacts vs High Street: Sunglasses
If you’re looking for sunglasses, Feel Good Contacts also has a substantial selection.
The range includes designer, polarised, prescription and sports sunglasses, alongside different styles and brands.
Prescription sunglasses can also be customised with prescription lenses, giving shoppers an alternative to buying standard sunglasses.
For online shoppers who already know the style and prescription they need, this can be convenient.
Winner: Draw
The better option depends on whether you prefer browsing online or trying sunglasses in person.
Feel Good Contacts vs High Street: Delivery
Delivery is another area where online retailers need to compete with physical stores.
Feel Good Contacts currently offers next-day delivery for eligible orders placed before 11:59pm. Orders above £59 qualify for free standard next-day delivery, while orders below that threshold carry a delivery charge.
The company also offers guaranteed next-day delivery and same-day delivery in London and nearby locations, subject to the relevant conditions.
Winner: Feel Good Contacts for home delivery convenience
Feel Good Contacts vs High Street: Click & Collect
One advantage of traditional opticians is being able to collect products from a physical location.
Feel Good Contacts offers a similar convenience through its Click & Collect service in London.
The company says contact lenses, solutions and eye-care products can be ordered for collection from its Wembley location, with orders potentially ready within an hour.
This gives London customers another option if they don’t want to wait for delivery.
Winner: Draw
High-street opticians have more physical locations, but Feel Good Contacts provides a useful London collection option.
Who Should Choose Feel Good Contacts?
Feel Good Contacts may be particularly suitable if you:
- Already know your contact lens prescription
- Regularly reorder the same lenses
- Prefer shopping online
- Want to compare contact lens prices
- Want home delivery
- Need a wide selection of lens brands
- Want to buy glasses or sunglasses online
- Prefer flexible repeat ordering
The company also offers discounts and promotions, including a first-order discount, student and youth discounts and Auto-Replenish savings.
Who Should Stick With a High Street Optician?
A high-street optician may be the better choice if you:
- Need an eye examination
- Want professional advice in person
- Are unsure which lenses are suitable
- Want to physically try glasses before buying
- Have concerns about your eye health
- Prefer face-to-face customer service
An online retailer is primarily a convenient way to purchase products you already know you need. It shouldn’t replace appropriate eye examinations or professional eye-care advice.
Feel Good Contacts: Pros & Cons
Pros
- Competitive online contact lens prices
- Large selection of lens brands
- Contact lenses, glasses and sunglasses available
- Price Match Guarantee
- Next-day delivery options
- London Click & Collect
- Auto-Replenish option
- Discounts for eligible customers
- Online ordering from home
Cons
- You can’t physically try frames before ordering
- Online shopping isn’t ideal if you’re unsure about your prescription
- Delivery charges may apply below qualifying thresholds
- Some eye-care needs are better handled by an optician in person
Final Verdict: Is Feel Good Contacts Worth Using?
For UK shoppers who already know their prescription and regularly buy contact lenses, Feel Good Contacts is a strong online alternative to traditional high-street shopping.
Its combination of a large lens selection, competitive pricing, delivery options and online convenience makes it particularly appealing for repeat purchases.
The biggest advantage is convenience. You can compare products, check prices and reorder from home rather than making a separate trip to a shop.
However, the cheapest option isn’t always automatically the best option. Compare the exact lens, pack size, delivery cost and current offer before ordering.
And if you need an eye examination, prescription advice or have concerns about your eyes, an appropriately qualified eye-care professional should remain part of your routine.
Frequently Asked Questions
Is Feel Good Contacts cheaper than high-street opticians?
Feel Good Contacts says its contact lenses can be up to 50% cheaper than high-street prices and offers a Price Match Guarantee. Actual prices vary by product and promotion.
Does Feel Good Contacts sell branded contact lenses?
Yes. Its range includes brands such as Acuvue, Dailies, Biofinity, Air Optix, FreshLook and others.
Does Feel Good Contacts sell glasses?
Yes. The retailer sells prescription glasses, including its own Feel Good Collection and designer brands such as Ray-Ban and Oakley.
Does Feel Good Contacts offer next-day delivery?
Yes. The company offers next-day delivery on qualifying orders placed before its stated cut-off time, subject to delivery terms.
Does Feel Good Contacts have Click & Collect?
Yes. Feel Good Contacts offers free Click & Collect from its London pickup location in Wembley for eligible products.
Does Feel Good Contacts offer a loyalty or repeat-order discount?
Yes. Its Auto-Replenish service offers 5% off eligible orders, according to its current website.