Some brands chase trends. RIXO creates pieces that feel timeless the moment you put them on. Founded in 2015 by best friends Henrietta Rix and Orlagh McCloskey, this British label has become synonymous with romantic, feminine dresses featuring distinctive hand-painted prints, flattering silhouettes and an effortless sense of joy.
From living-room start-up to London Fashion Week regular with stores on both sides of the Atlantic, RIXO continues to deliver the kind of clothing women actually want to wear — and keep wearing.
From Shared Flat to Fashion Favourite
Henrietta and Orlagh met while studying Fashion Management at the London College of Fashion. Bonded by a shared love of vintage clothing, they spotted a gap in the market: beautiful, print-driven, feminine pieces at a more accessible price point than traditional designer labels.
They launched RIXO from the living room of their West London flat with no outside investment. Early days involved packing orders themselves, meeting buyers around an Ikea table, and turning bedrooms into stockrooms. Their breakthrough came when Net-a-Porter began stocking the brand — within weeks it became one of the best-selling contemporary labels on the site.
A decade later the founders still fully own and run the business. That independence has allowed them to stay true to their original vision while steadily expanding the range and opening physical stores, including the flagship House of Rixo on London’s King’s Road.
The RIXO Signature: Prints, Silhouettes & Joy
At the heart of every collection are the prints. Many begin as original hand-painted artworks created in-house, often inspired by vintage finds, travel and art. These painterly, characterful designs are then applied to silk, cotton and other quality fabrics in feminine shapes that flatter a wide range of bodies.
Hero products and categories include:
- Signature midi and maxi dresses — romantic, wearable and instantly recognisable
- Statement prints (florals, animal, abstract and painterly motifs)
- Bridal collection for modern, non-traditional weddings
- Outerwear, blouses, skirts and co-ords that extend the RIXO aesthetic beyond dresses
- Accessories, loungewear and even homeware (Casa Rixo)
The brand focuses on pieces that feel special yet practical — dresses that work for weddings, garden parties, holidays, or simply brightening an ordinary day. Customers frequently describe the clothes as “dopamine dressing” done right: colourful, uplifting and confidence-boosting without being costume-like.
Growth Without Losing the Magic
RIXO has been worn by high-profile women including the Princess of Wales, Margot Robbie, Selena Gomez and many more, yet it remains grounded in real-life wearability. The brand has expanded thoughtfully into new categories while keeping dresses (still around 80% of the business) as its core DNA. Physical stores in London, New York and Ireland, plus a rental and pre-loved offering at the flagship, reflect a desire to make the RIXO experience more personal and circular.
The founders’ approach has always been personal and positive. They prioritise quality, distinctive design and long-term appeal over rapid trend cycles — a philosophy that continues to resonate with customers seeking clothes that feel special and enduring.
Why Women Keep Returning to RIXO
RIXO succeeds because it delivers a clear point of view: feminine, print-led, vintage-inspired clothing made with care and optimism. The pieces photograph beautifully, travel well, and tend to become wardrobe favourites rather than one-season experiments. Whether you’re choosing a silk midi for a special occasion or building a full RIXO look with outerwear and accessories, the brand offers modern classics with soul.
Ready to find your next favourite print or silhouette? Explore the latest collections and experience the joyful, romantic world of RIXO for yourself.
Vintage-inspired. Modernly worn. Unmistakably RIXO.