In 2015, Manchester brothers Hyrum and Josh Cook founded Adanola with a clear vision: create high-quality, stylish activewear and wardrobe essentials that work for real life — whether you’re working out, running errands, or just running late. What started small has become one of the UK’s fastest-growing brands, ranking high on the Sunday Times 100 list, generating tens of millions in revenue, and earning a cult following among A-listers and everyday style lovers alike.
Adanola’s clean, minimalist aesthetic (often called the “clean girl” look) pairs performance fabrics with elevated, unfussy designs. No excessive logos, straps or hardware — just versatile pieces in muted neutrals and soft seasonal colours that transition seamlessly from studio to street. Fans include Kendall Jenner (who fronted a campaign and collection), Rosie Huntington-Whiteley, Kaia Gerber, Adriana Lima, Molly-Mae Hague, Maya Jama and Nicole Kidman.
The Adanola Story: Quality, Accessibility & Community
Inspired by Scandinavian style and a gap between pure gym kit and everyday clothing, the Cooks focused on products that feel premium yet remain accessible. The breakthrough came in May 2020 with the launch of the Ultimate Leggings during lockdown. They went viral, sold over a million pairs, and remain the brand’s hero product.
Adanola operates primarily direct-to-consumer via adanola.com, with selective wholesale including Selfridges, Equinox, Soho House and international stockists. In 2024, founder Hyrum Cook stepped into a Chief Brand Officer role, bringing in former Gymshark executive Niran Chana as CEO to scale the business while protecting the product-first, community-driven ethos. The brand continues to expand into the US and beyond, staying true to its “everyday uniform” mission.
Must-Have Adanola Products
Ultimate Leggings The cult classic. High-waisted, four-way stretch, medium compression, smoothing and sculpting, squat-proof, and designed without a front seam for a clean look. Available in full length, 7/8 and tall options, plus a Pocket version. Colours range from core Black, Midnight Blue, Coffee Bean and Chocolate Brown to seasonal shades. Lightweight, versatile fabric works for yoga, pilates, walking, travel or lounging. Priced accessibly (around £40 / $65) with excellent value compared to many premium competitors.
ADA & Logo Sweats The oversized ADA sweatshirts and hoodies are equally iconic. Soft, relaxed fits with the signature “ADA” lettering have become Instagram staples. Perfect for layering over leggings or pairing with jeans for off-duty days. Matching joggers and track pants complete easy sets.
Seamless & Performance Pieces The Seamless collection (including Classic Seamless) offers sweat-wicking, breathable, second-skin support for higher-intensity sessions. Sports bras (square-neck, twist-front, racerback), tanks, and matching sets layer beautifully. Newer technical jackets, funnel-neck zips, bomber styles and fleece pieces add transitional outerwear.
Lounge & Lifestyle Essentials Knitwear, cardigans, oversized rugby tops, track jackets, cropped shorts, yoga pants and accessories (socks, bags) expand the range beyond pure activewear. Collections often drop in cohesive colour stories (Coffee Bean, Marshmallow White, Midnight Blue, Damson Red) so everything mixes and matches.
Why Adanola Resonates
- Versatility first — Designed as an “everyday uniform” that looks intentional whether you’re at the gym, café or airport.
- Clean aesthetic — Minimalist silhouettes, soft colour palette and subtle branding appeal to the style-conscious.
- Accessible premium — High-quality fabrics and construction at prices that feel fair rather than exclusive.
- Community focus — Customer feedback shapes products; drops and restocks create excitement without constant over-production.
- Celebrity-to-street credibility — Worn by supermodels and influencers yet designed for real movement and real life.
How to Shop Adanola
Head to the official site adanola.com for the full range, new-in drops, and bestsellers. Look for regular and tall lengths on leggings, check the size guide (most pieces fit true to size with a compressive active fit), and explore current colour stories. Selective physical stockists and Equinox partnerships make pieces easier to try on in key markets.
Start with a pair of Ultimate Leggings in Black or Coffee Bean, add an ADA oversized hoodie or sweatshirt, and build from there. Matching sets make getting dressed effortless.
Final Word
Adanola has turned simple, well-made active and lounge pieces into a modern uniform for women who want to look polished without trying too hard. From a Manchester start to global recognition, the brand proves that thoughtful design, consistent quality and genuine versatility win.
Whether you need squat-proof leggings for the studio, a soft hoodie for weekends, or a full matching set that works all day, Adanola delivers.
Ready to build your everyday uniform? Shop the latest collections and bestsellers at adanola.com and experience the Adanola difference for yourself.